Thursday 22 March 2012

Best Album Packaging No.2

"Year Zero" 
 Nine Inch Nails - 2007


The album features a thermo-chrome heat-sensitive CD face which appears black when first opened, but reveals a black binary code on a white background when heat is generated from the album being played.

The binary sequence translates to "exterminal.net", the address of a website involved in an alternate reality game also set up by the band to tie in with the concept of the album. Included with the album is a small insert that is a warning from the fictional United States Bureau of Morality, with a phone number to report people who have "engaged in subversive acts". When the number is called, a recording from the USBM is played, claiming "By calling this number, you and your family are implicitly pleading guilty to the consumption of anti-American media and have been flagged as potential militants." 
    


                  
In 2010, The Black Keys album "Brothers" also featured  a thermo-chrome CD which, along with some very clever cover design, went on to win the 2011 Grammy Award for Best Album Package.